October 2013, was a trying time for all of America. We saw our Government come to a screeching halt, uncertainty about our economy arose and worst of all 800,000 government workers were left to wonder when they would go back to work or receive another paycheck. Local Metro Washington D.C. businesses were all affected by the shutdown because if no one is working, no one is purchasing products. When the idea to participate in Breast Cancer Awareness Month was presented to our GM Conrad Aschenbach, he didn’t hesitate to accept the challenge. “I’m sick of all this gloom and doom, I understand the politics, but we still have an obligation to our community!” Mr. Aschenbach didn’t think of the rising expenses, the loss of revenue or the empty showroom, all he cared about was showing King Buick GMC Mitsubishi’s support for a worth while cause! We partnered with Susan G. Komen Maryland and it was decided that we would donate $100 for every vehicle sold and $10 for every service visit over $200. With the help and support of our employees and customers, we raised $4,320 within the first week!
Support for our Breast Cancer Awareness Month picked up traction as we donned our exclusive King Buick GMC Mitsubishi Breast Cancer Awareness staff shirts and also our custom “Driving Toward
A Cure” t-shirts. Our t-shirts were available for customers to purchase with all proceeds going towards the fight against Breast Cancer! Every staff member showed their support every Friday as we went Pink on Purpose. We wore our Pink shirts, wristbands and even had Pink water bottles available for our guests. We heard stories about family members who were survivors, even personal stories of coping with breast cancer. Everyone was grateful that we participated in such a worth while cause.
To culminate our fundraising efforts we decided to have a Breast Cancer Awareness Day. We invited representatives from Susan G. Komen Maryland to our showroom to provide information on the prevention, detection and eradication of breast cancer. We made our “Driving Towards A Cure” t-shirts available for purchase and also held a raffle to raise additional funds to donate to Susan G. Komen Maryland. Our raffle included, King Breast Cancer Awareness shirts, Madden 25 video games, coffee mugs, water bottles and hats donated to us by one of our vendors Cintas. The raffle went well, with a drawing every 30 minutes. Our employees and customers helped us in our fundraising goal by participating in the raffle. We were able to raise $285 in less than 4 hours. These funds will be added to our total funds raised! Although it was a short time we had a great deal of fun for a great cause. “A big thank you to King, as well as all of your employees and customers for your generosity, hospitality and good cheer!” (Adrienne Johnson, Susan G. Komen National Race Coordinator) The month of October is over and our fund raising goal has been exceeded. We projected that we would raise $12,000, but we shattered that goal! Our total funds raised was $15,680.00! We will have a check presentation at our King Buick GMC dealership Friday November 8th at 10:00 AM. We wanted to thank our vendors, employees and customers that helped us reach this goal. We look forward to participating in the fight against cancer next year! Thank you once again for helping us “Drive Toward A Cure!”
-King Buick GMC Mitsubishi